(I had a brief tour of the Innovation Lab at Sirius XM. There is a lot of very cool things in development. Thanks to Scott Greenstein, Chief Content Officer.)
Scott Greenstein:
STREAMING VIDEO and SECOND AUDIO CHANNEL
"We have a world of opportunity to increase our use of personalized data. For example, if a client is listening to CNBC, we can display the stock quote for every stock mentioned. And we're close to adding a second audio channel to say the quote quickly in say, a British or French accent, between the words of the announcer."
GAMING:
"As an upgrade, we could add a gaming channel for the passenger to play. Any game is available, including the ability to pick up where they left off at home."
PERFECT PERSONALIZATION:
"I'm embarrassed that after all these years that we would play even 1 song that you didn't want to hear. We're deep into testing the means to give feedback verbally and we're down to having an 85% success rate after just 10 songs.
BREAK IN:
"I've never liked being locked onto a single channel. We will offer the option for a personalized network. It is constantly scanning each channel for your content. We may offer an interview with Chelsea Handler, followed by three songs you like, with constant break-ins to announce changes in traffic."
"Just one time we enable you to avoid a long traffic jam, we will deliver value equal to a month's service. We're testing automated data from your car, that is, we attach a unit that sends us traffic data including video. We analyze it and deliver it to our audience. Our dedicated traffic channel is really unchanged over 50 years. We must give you data immediately on the fly, not have you go to our traffic channel and wait to see if there is useful information."
USEFUL INFORMATION:
"And that's our biggest push - useful information. If you are a Dodgers fan, we will break in with Dodger info, especially the live game. if you are a stock fan, we'll jump in with relevant info. If you want to know a good movie to see this weekend, just say, "Sirius, give me a few movie suggestions and we'll scan our data, recent on-air reviews for example, and deliver it to you. It's better than your cell phone because we deliver trusted sources that you have identified. Same with restaurants, with stores, with hotels. We have the data, we can get it to you when you need it."
"And Gordon, I've got to get back to work, thanks for visiting and we'll reach out to you again in about three months."
Scott Greenstein:
STREAMING VIDEO and SECOND AUDIO CHANNEL
"We have a world of opportunity to increase our use of personalized data. For example, if a client is listening to CNBC, we can display the stock quote for every stock mentioned. And we're close to adding a second audio channel to say the quote quickly in say, a British or French accent, between the words of the announcer."
GAMING:
"As an upgrade, we could add a gaming channel for the passenger to play. Any game is available, including the ability to pick up where they left off at home."
PERFECT PERSONALIZATION:
"I'm embarrassed that after all these years that we would play even 1 song that you didn't want to hear. We're deep into testing the means to give feedback verbally and we're down to having an 85% success rate after just 10 songs.
BREAK IN:
"I've never liked being locked onto a single channel. We will offer the option for a personalized network. It is constantly scanning each channel for your content. We may offer an interview with Chelsea Handler, followed by three songs you like, with constant break-ins to announce changes in traffic."
"Just one time we enable you to avoid a long traffic jam, we will deliver value equal to a month's service. We're testing automated data from your car, that is, we attach a unit that sends us traffic data including video. We analyze it and deliver it to our audience. Our dedicated traffic channel is really unchanged over 50 years. We must give you data immediately on the fly, not have you go to our traffic channel and wait to see if there is useful information."
USEFUL INFORMATION:
"And that's our biggest push - useful information. If you are a Dodgers fan, we will break in with Dodger info, especially the live game. if you are a stock fan, we'll jump in with relevant info. If you want to know a good movie to see this weekend, just say, "Sirius, give me a few movie suggestions and we'll scan our data, recent on-air reviews for example, and deliver it to you. It's better than your cell phone because we deliver trusted sources that you have identified. Same with restaurants, with stores, with hotels. We have the data, we can get it to you when you need it."
"And Gordon, I've got to get back to work, thanks for visiting and we'll reach out to you again in about three months."
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